[樂游網(wǎng)導(dǎo)讀]任天堂由于近期3DS銷量不景氣,惹來磚家們的批評。
任天堂由于近期3DS銷量不景氣,惹來磚家們的批評。
Nintendo should have quit hardware race 'about 18 months ago', claims PopCap
PopCap:任天堂早應(yīng)該退出硬件市場
10日在英國舉行的“倫敦游戲峰會”( London Games Conference),PopCap公司的高級設(shè)計師David Bishop在專題研討會上表示,任天堂半年虧損9億2300萬美元,恢復(fù)元氣最佳選擇就是放棄硬件轉(zhuǎn)型為純軟件提供商。
只是時間問題
Bishop在和EA全球高級副總裁David DeMartini就以:不斷膨脹的蘋果是否已經(jīng)具備成熟條件擠掉任天堂的議題討論中,Bishop表示,時機已經(jīng)成熟,而任天堂應(yīng)該在18個月前就放棄硬件領(lǐng)域,來避免目前的困境。Bishop從Flurry公布的調(diào)研數(shù)據(jù)指出任天堂DS系列游戲機軟件份額從前年就開始呈現(xiàn)驟減,而被現(xiàn)在崛起的iOS 和Android占居絕大部分的份額。
任天堂內(nèi)部也有類似的聲音,投資者不斷出現(xiàn)要求公司為像iPhone這類移動平臺開發(fā)游戲軟件,而3ds不理想的銷售速度也難以完成當(dāng)初任天堂定下的一年1600萬臺的銷售量 。在Nintendo 64和GameCube時代,任天堂通過Wii和DS扭轉(zhuǎn)了不理想的業(yè)績,現(xiàn)在任天堂再次面對這種困境,是否還有奇牌來扭轉(zhuǎn)。
ps.PopCap總部位于美國的西雅圖今年7月,EA以13億美元納入旗下。
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Though the company faced similar calls during the respective runs of Nintendo 64 and GameCube, there were few within the industry suggesting Nintendo should pull out of the hardware business when both Wii and DS were at their height.
However, speaking during a panel session at the London Games Conference, PopCap senior designer David Bishop said, following Nintendo's recent $923 million half year loss, going software-only might be the best way for the company to recover.
A matter of time
Indeed, Bishop went as far as to suggest Nintendo should have pulled out of the hardware race "about 18 months ago" - his response to senior VP of global e-commerce at EA David DeMartini's suggestion that it would be "premature" to rule out Nintendo in the face of increasing competition from Apple.
Bishop's comments come as stats released by Flurry suggest Nintendo DS software sales are currently being decimated in the US by the rise of iOS and Android, with its share of the revenue pie halving during the last two years.
Some Nintendo investors have called for the company to develop software for the likes of iPhone in recent months following 3DS's less than stellar start, though Nintendo itself expects to ship 16 million units in all during the handheld's first full financial year.
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